Velvet Violet

A new expression of a distinctive flower, Velvet Violet reveals an unexpected facet of violet. Inspired by velvet, a recurring signature within the Dries Van Noten wardrobe, the fragrance pairs the woody freshness of violet with the warm nuances of sesame in a subtle play of contrasts. The bottle extends this vision. Its semi-transparent glass in a deep purple hue reflects both the tones of the flower and the sheen of velvet. At its base, a graphic motif inspired by sesame and borrowed from the House’s collections expresses the dialogue between colour, texture, and fragrance.

“I wanted to create an incandescent violet poised between light and darkness, where the airy, powdery breath of the flower reveals the burning intensity of roasted sesame.” Gaël Montero

An unexpected pairing of a fresh flower and a roasted seed. Defined by contrasts and plays of texture, Velvet Violet belongs to a woody floral gourmand family. From the first notes, the duality is present. Focusing more on the leaf than the flower, violet – green, fresh and subtly – takes on a modern profile. In contrast, sesame unfolds as a toasted accord with rich, nutty facets. This interplay evolves seamlessly on the skin. The opening is vibrant, as the violet is sharpened by pink pepper. The heart introduces a deeper dimension through sesame and barley. Within the base, vetiver and tonka bean anchor the fragrance and leave a lasting glow.