Scent of Seoul

Created at the request of the city of Seoul, the fragrance 'Scent of Seoul' captures the essence of this forward-thinking city where creative culture and advanced technology coexist.

The iconic Dancheong Red color of Seoul symbolizes peace and harmony, while the scent evokes the city’s heartbeat, the Han River, as well as the mountains and nature harmoniously integrated into the urban landscape. Hinoki, bay leaf, and bamboo bring cool stillness, softened by sweet tobacco and white cedarwood, blending into quiet restraint and establishing Scent of Seoul as a striking yet soothing fragrance of calm and composure.