21 Conduit St

When one talks about English traditional perfumery, lavender is the next word coming in the discussion. Whether you have the memory of dry flowers from Norfolk in a sachet or a bottle of authentic British cologne at home, lavender is to English perfumery what cakes and sandwiches are to a fine British afternoon tea.

Based on an original perfume made by Oli Marlow and with the complicity of independent Perfumer Marie Schnirer from Maestrom, the new Jovoy is a modern tribute to English perfumery and is named after Jovoy's London store at 21 Conduit Street where the project was born.