Not a Perfume

Eau de Parfum

Not a Perfume

Eau de Parfum

by Juliette Has a Gun

Perfumer
Romano Ricci

Released
2010

Country
France

Ratings
31 REVIEWS

The Scoop

“If my different creations had one thing in common, it would be the presence of an ingredient I am particularly fond of. Overdosed in Lady V and Calamity J, more discrete in Miss Charming and Citizen Queen, I use it regularly to bring elegance to my creations because of its unique and inimitable woody, musky finesse. So, this time I have created a perfume out of this one ingredient - a perfume that wouldn't be in the conventional sense of the term. I will leave you to discover it on your skin because it is only through contact that its secrets will be unveiled." —Romano Ricci, Founder

Along with today's minimalist trend, Not a Perfume follows suit and adds extremity, irreverence and conceptual characteristics to deliver a true art form. You have now stepped into a new and elegant form of perfumery. With Not a Perfume you get exactly what you want from the scent: it does not evolve; it is not a composition, but rather a particular fragrance that is very strong & lasting on skin. Just like the white packaging it's housed in, its makeup is fresh, clean, and clinical. This brand new concept from Romano Ricci is a modern day fragrance that is 100% synthetic and created without allergens.

Not a Perfume is made of 1 single synthetic ingredient Cetalox. Cetalox is a molecular creation that comes from the organic research. Developed by Firmenich in the 1950's to replace Ambergris, a very rare natural secretion of whales, Ambroxan comes in the form of white crystals. It is usually used as a back note in perfume composition, even if its smell is curiously quite far from its original inspiration.

Not a Perfume Notes

Cetalox

Not a Perfume Sizes Available:


50ml	$100


100ml	$135

0.7ml spray
0.7ml spray sample	$5

If you like Not a Perfume Eau de Parfum, we recommend you try:

Molecule 02 by Escentric Molecules

All That Matters by Anamor

Escentric Molecules Discovery Set by Luckyscent Gifts With Purchase

Discovery Kit by Juliette Has a Gun

Escentric 02 by Escentric Molecules

Molecule 01 by Escentric Molecules

Here's what other people are saying about Not a Perfume...

Don't really like putting on perfume that literary doesn't smell like anything. Good if you just want to smell like you just got out of the shower. It simply has a boring clean smell that I'm not really into.

By Daiane - Food Packer from Merced on 8/17/2019

Smells good although once dried the scent resembles Dolce & Gabanna´s Light Blue. I wouldn´t bother in buying a bottle to be honest.

By Itzi A - . from Birmingham, UK on 2/19/2019

It's a very light, slightly sweet woody scent that stays close to the skin. It would make a great scent to wear in an office setting or anywhere you don't want to smell too strong. It's as if I used a woody-scented soap in the shower. I have to sniff my skin to really smell it. I don't care for the smell, but I can see how others might like it.

By Erica - Nanny from Brush Prairie on 6/25/2018

I love this fragrance. It surprises me that I am so taken with this scent as I usually prefer oriental fragrances or dramatic florals. But there are so many reasons to love this. It is fresh, clean and very understated and elegant. It lasts forever.People ask what is that perfume ? I love it" Because it is a composition of but one note the dry down does not surprise or disappoint. The bottle and packaging are lovely as well. This is a fragrance to wear when you want to be the Grace Kelly to everyone else's Lady Gaga.

By Michelle M Smith - owner of an antique restoration company from Indianapolis on 10/13/2016

I Love this fragrance! It is my summer go to. It's light and lasts all day long. I can't smell it on myself, but I get compliments on the fragrance all the time, all day long. I can start my day at 8am and by 10pm, people still say "you smell really good!" Now, that's a great fragrance. The one note, is just that...a beautiful one note!

By Jaelah - Jewelry Designer from Los Angeles on 6/9/2016

Loved Not A Perfume from the Discovery Kit, so I ordered the large bottle. Sadly, the fragrance in the big bottle smelled like nothing. Maybe a little laundry detergent mixed with alcohol? I DRENCHED myself in it- at least ten sprays- and no one, including me, could smell anything. I don't understand, was this a bad batch? How could the sample size smell so wonderful, but the big bottle smell like nothing? So disappointed!

By Erin - Stylist from Dallas on 6/9/2016

I had the original so I ordered the sample of Not A Perfume. It was horrible. The original lasts all day. The sample is like alcohol. It sprays on with a alcohol scent and the scent is gone in 5 minutes. I'm happy I didn't spend $100. Very disappointed.

By Ali - Paraprofessional from Baton Rouge on 5/13/2016

I love this perfume! It's true that it's composition and wearability are hard to pinpoint. Some days I can smell it on myself, other days, I can barely smell it at all. I just love it, though. I tried Molecule 02, and though I liked the very faint smell I was able to detect on certain days, it didn't seem to last on me. It seems like which of the two stays on you depends on your chemistry.

By Kristy J. - Teacher from San Diego on 3/23/2016

I ADORE - Not a Perfume! This is my fourth bottle -- its my signature scent. I get LOADS of compliments when I wear this. Its so long wearing and elegant. I don't notice it when I wear it but everyone else does which is the way to know when a scent is perfect for you. LOVE LOVE LOVE

By Stina K. - Designer from Roch on 11/11/2015

The best fragrance

By Shorena on 10/28/2014

amazing, mysterious and sophisticated. i get so many compliments every single time I wear this. Its my signature scent and have gone through 3 bottles. epic. when I get this through lucky scent its brand new -- so i put it in my window for just a week to strengthen it - lasts ALL DAY. I adore it.

By stina - designer from rochester on 7/18/2014

Not a perfume, not much of anything at all. I expected to love it; I've been wearing Molecule 02 for years. I assumed it would be practically identical as the are both single-note ambroxan. This was nice at first, kind of similar to Molecule but not as much as you'd expect. But it was gone in a few minutes. Gone gone. Molecule stays around forever on me, especially if I spray it on my clothing. Anything that you don't wash each time you wear it like a coat or a sweater will still smell like it. Not with this; I tried. Disappointing.

By Anonymous - nurse on 3/1/2013

This is a beautiful, light slightly sweet blend that smells innocent and all grown up at the same time. Clean, soft and womanly. However, it does fade into nothingness in under an hour. So sad, I hated to have it go.

By epicgirl - fitness geek from laguna hills, ca on 10/2/2012

Well... after an hour of wearing this, it pretty much smells like Victoria's Secret Heavenly. Which no doubt has a lot of ambroxan in it. So you could some money, buy a light department store "musk" perfume, and admit to yourself that while adorably and classily packaged, this is basically a gimmick.

By Marie - from Los Angeles on 7/12/2012

I really, really like this scent. It reminds me of a subtler, more refined Dolce & Gabbana Light Blue with a slightly sweet floral note. The scent is lovely, understated, and natural. Some might say "generic," but I prefer to think of it as "all-purpose." HOWEVER, the reviews that criticize its lack of staying power are right on the money. It fades in less than an hour. For this reason, I could never justify paying for a full-sized bottle. In three words: Simple, lovely... fleeting.

By Violet - college professor from Houston on 2/17/2012

Smells like Estee Lauder White Linen! YUC!!!!!!!!

By Anonymous - Cosmetics manager from SLC on 12/30/2011

Maybe this is the perfume I've been waiting for. Light, long-lasting, doesn't evolve too much from bottle to skin.. It highlights my scent. It's the complement to my body chemistry needed to draw others in by scent. I am completely smitten with this scent. A couple of spritzes on the insides of my wrists and I was good to go.

By jenny - from los angeles, ca on 10/30/2011

Throughout his collections Romano has been very partial to a particular scent. From Miss Charming through to Midnight Oud, the intoxicating aroma of woody muskiness has always been a presence. Whether it has been subdued or loud, think of Miss Charming or Lady Vengeance the musky wood note has been a recurring theme throughout Juliette has a Gun. To Romano Ricci it was only a matter of time before he created a perfume from this one beloved note. A single note synthetic scent conjures up images of a monotonic aroma without variations. This is very far from the reality of this scent. Even though Not a Perfume has no top, mid or base notes it subtly twists and changes with every passing moment. A well rounded elegant tone, it adheres to the skin like a fine kid glove. This is not a scent that will walk into a room before you but gracefully accompanies you and lets you shine through regardless of gender.

By Lily - Perfume Specialist from Melbourne/ Australia on 9/28/2011

Did I mention that I LOVE this? Just so good... Mm-mmm!

By Constance J. Herrick - Medical Professional from Alameda, CA on 9/26/2011

The name says it all--this is not a perfume. It is a smell, and a rather weak and fleeting one at that. Those who want simply a generic, faint, watery, pleasant scent to make them smell good for 15 minutes or so might like it, although they can surely find something equally suitable elsewhere for a much better price. Anyone who wants an actual perfume should just keep looking. This is not it.

By Laurie - chemist on 6/16/2011

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Eau de Parfum

by Juliette Has a Gun

Not a Perfume

Eau de Parfum

by Juliette Has a Gun

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