Salum

“Salum” is a term that has its roots in the Latin language, evoking the image of the “open sea”: the wide horizon, the waves fading into the distance, the freedom of travel. It marks the beginning of a sensory journey where each fragrance becomes a course to follow.

Born from an idea by Massimiliano Minorini, art director with long-standing experience in the world of perfumery, Salum is a project that blends design and marine imagination, transforming olfactory notes into living experiences.