White Crush

The inspiration behind Obvious Parfums' new Kakigori series- a unique trio of distinctive fragrances- draws from the Japanese art of finding beauty in the ephemeral nature of the present moment. And kakigori is a perfect representation of the fleeting nature of all things: a traditional Japanese frozen dessert that long predates refrigeration, made from snow carefully collected from the heights of Mount Fuji topped with syrups, fruit, or tea, available only as a treasure to those lucky enough to afford such a rarity. Designed to layer together or wear individually, this collection invites you to craft an olfactory moment all your own- one that's all the more meaningful in its transience.

It all begins with the purity of White Crush, a fragrance that evokes the pristine whiteness of the snow that sits atop Japan's most legendary summit. Built around a delicate white musk accord, elevated by an extraordinary natural iris concrete from renowned natural fragrance laboratory LMR, White Crush captures a bright, pure sense of icy innocence. Worn alone, it's a striking, almost crystalline second skin; combined with the rich syrups of its two companion scents, it becomes an elegant base for a sensually charged gourmand creation that's unique every single time it's layered.