Wake Up World

It's all too easy these days to feel like the entire world has gone mad. Even fragrance, our escape from the actual problems out there, has fallen victim to outlandish and unprovable claims of life-changing benefits, planet-saving virtues, or inscrutably high-minded artistry. At the risk of sounding overly simplistic, whatever happened to just smelling great?

Well, leave it to the legendary Almairac family of perfumers to address just that with Wake Up World, an exceptionally good-smelling, long-lasting, crisply refreshing scent that's not meant to do anything at all except have everyone in the room move just a little bit closer to you to get a second sniff. A dynamic burst of mouthwatering apple and citrus energizes the senses, while a rich yet sporty heart of masculine-leaning florals and tonka-infused vanilla adds a modern sophistication that leads into a sexy, lingering musky drydown to carry with you all day. Equally suited for all occasions and all styles (and, despite the masculine character, it's devastatingly good on men and women alike), Wake Up World earns its name precisely because it doesn't aspire to global domination or a realignment of the entire fragrance industry- instead, it's simply, compellingly, dare we say radically good. And with all the BS in the world today, shouldn't that be the only thing that matters?