DefineMe is a visionary fragrance company founded by Jennifer McKay Newton with a clear mission: to empower self-worth and confidence through scent. What sets us apart is our unwavering commitment to conscious beauty practices. We firmly believe in using only natural, organic, and toxic-free ingredients in our fragrances and products, aligning with the values of customers who prioritize sustainability and ethical choices. We want our customers to feel good about the products they use and the impact they have on themselves and the environment. Ethics and compassion are at the core of our brand. We are proud to be cruelty-free and vegan, ensuring that no animals are harmed in the production of our fragrances, home, and bath and body products. Additionally, we take sustainability seriously by incorporating sustainable packaging materials to minimize our environmental footprint. By embracing local manufacturing in California, we not only support our community but also reduce transportation-related carbon emissions.
