In order to define a niche fragrance house in an ever more crowded market, creative control is a must. Early releases need to be painstakingly shepherded through concept and development to ensure that they shape a strong, identifiable brand that will resonate with the sophisticated and demanding niche community. But for the few houses dedicated, talented, and lucky enough to achieve this success--what comes next? How does a house maintain their hard-earned identity while still breathing fresh life into their creations? Perhaps, if that identity is distinctive enough, the next big thing will simply find you.
That, at least, is the story of Doliphor, the creation of an extraordinarily talented young perfumer named Emma Lehaut who pitched the fragrance to Marlou as a perfect match for their lineup of sensual, animalic fragrances. When they sampled it and agreed, the house's first "Publishing Project" was born: a scent perfectly suited for the line but not originally conceived in-house, and a showcase for young talent in a world where reputation often plays an oversized role. Described as "skin in a bottle, " Doliphor is the scent of a lover left throughout a home--the traces of human musk left on a worn shirt on the bedroom floor, a used bath towel, a strand of hair between the bristles of a brush. Milky, musky, warm, and intimate, it's a perfect Marlou scent...perhaps even more so when you consider that Marlou didn't commission it.
