After a decade spent developing perfumes for a number of luxury brand names, Majda Bekkali decided to distance herself from commercial imperatives, setting out to leave aside a purely marketing approach in order to travel instead down an entirely free and meaningful artistic path.
“I wanted to explore other channels, and work on precious essences and unique designs, allowing my creativity to take flight. Olfactory sculptures were the result. I wanted to inject an entirely new contemporary dynamism into the artistry of perfume production”. —Majda
