Hollywood Gifts in Fragrances

Hollywood Gifts creates ready-to-wear that blurs the line between URL and IRL. Founded in 2021 by multidisciplinary artist Madeleine Kunkle, the label’s hand-illustrated tops, dresses, and accessories carry a DIY spirit with sharp-tongued slogans and playful graphics, distilling the cultural moment into fashion that feels both ironic and sincere. In 2025, Hollywood Gifts teamed up with LA-based perfumer Maddie Phinney, who makes fragrances that are approachable, evocative, and irreverent—the way girls actually want to smell.