Fleurit

Fleurit believes getting dressed is a ritual, and fragrance belongs in it, chosen with the same care and intention as everything else you put on. Never loud, never trend-driven, always personal, Fleurit is the story of a life, told through perfume.

Founded by Lynn King, who spent nearly twenty years at Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès, Fleurit was created for people who move through the world on their own terms and want fragrance that says something about who they are. Inclusive, made with ingredients worth standing behind, and distinct enough to layer the way you would style an outfit, each fragrance is rooted in traditional French perfumery with a point of view that is entirely American. Composed, complex, considered.