Witch

Founded in 2024 by former New York City art world professional Ashley Taylor Brown, Witch is a modern fine fragrance house that views scent as a daily ritual to shape personal atmosphere, memory, and emotion. Reclaiming the true essence of its name, the brand honours those guided by curiosity, intuition, and an intimate relationship with nature, crafting gender-inclusive compositions focused entirely on atmosphere rather than traditional categories. After launching with candles and atmosphere products, Witch expanded into fine fragrance in 2026, formulating and producing every scent in small batches in North America using rare, high-quality materials chosen for exceptional character and performance.