You know how the notes in some perfumes read like something from your wildest, fragrant dreams but end up smelling like a Franken-fume, something you should love but don't, something that's less than the sum of its parts? What We Do In Paris Is Secret actually exceeds the gorgeous sounding symphony of its notes (and that's a hard thing to do!). It's impossible not to be lured in by the rich, sweet notes of vanilla, honey, tonka bean and tolu, the warm sensuality of sandalwood, musks, ambergris, and the playful Turkish rose, lychee and bergamot. Addictive doesn't quite explain it-- we couldn't keep this away from our skin when we first sampled (honestly) and oh, by the way? It makes heads turn. Not in that “You're leaving a vapor trail!” way, but in that, “Please tell me what you're wearing now!” way. Creamy, decadent, honeyed and sensual. If those are the kind of words that make your heart race when you think of a perfume, then look no further.

What We Do In Paris Is Secret Fragrance Notes

Bergamot, honey, lychee, Turkish rose essence, tonka bean, vanilla, heliotrope, tolu, sandalwood, ambergris, musks

What We Do In Paris Is Secret Sizes Available:

50ml $195

0.7ml sample $5

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Here's what other people are saying about What We Do In Paris Is Secret...

This perfume house has the most beautiful, most original, most addicting scents. Little by little, I've purchased all of them and I love them so much. However, I cannot give them 5 stars because it is unacceptable that such expensive perfumes done by amazing master perfumers last so little. A cheap splash lasts longer than this. I thought it was me and I tried it on various members of my family and friends and by hour 3, there is nothing left. A Lab on Fire NEEDS to work with this or their hype and appeal is going to disappear very quickly

By V.Md - Translator from Nags Head on 10/10/2023

Can’t stop wearing this. It’s comforting and a casual creamy sweet everyday scent. Some have reviewed it comparing to a baby wipes scent. I do get that and it’s very cozy to me. It’s not a powdery baby wipe scent for me. It has a child like innocence to it though. Dying to try Freckled and beautiful.

By Becktothebone - Mom from Earth on 3/14/2023

Omg this smells like an expensive version of Billie Eillish fragrance I love it! It’s giving very sexy. I would definitely purchase the big bottle after sampling.

By Jasmine - Aspiring fragrance connoisseur from Fort mill on 6/8/2022

It's fine but nothing special. Smells very generic sweet floral on me.

By Mikeila - Gardener from Surrey on 5/15/2021

It opens very powdery and Then went right to something very familiar to me. As scent brings back memories.. it was Cacharel Amor Amor. I used to own and love. This is exactly that! So I looked up Amor Amor to see if they have the same notes, and it turns out that they are both made by Dominique Ropion. What makes me giggle is when I looked up amor amor it’s described as a scent from everyone’s younger years. Too immature for them now. However when it’s repackaged and renamed.. it’s suddenly appropriate again. I like it, still.

By Meesh - Consultant from Nashville on 3/11/2021

Same experience as another reviewer below; it went on a little busy then dried to a tobacco/rum/vanilla note.

By Anonisme - Business from Boston on 12/11/2020

This is the only scent my husband has ever remarked upon. He loves it. And that is something. I have read reviews that claim it smells like powder, or glue. I know that sense of smell differs in people, and we all pick up different aspects of a scent. For me it is enchanting. Lightly powdery, yes. I am not yet that good at calling out the undertones, but they are intoxicating.

By Andrea Lafayette de Burniske - Program Director from West Lafayette on 7/10/2020

This smells like a very well blended combo of baby powder and brown sugar. Not too soft, not too strong. Very unique as as well. It doesn't remind me of any other fragrances. At first sniff, it will seem like an autumn fragrance, but it's airy enough to wear in the spring and summer months.

By Lynn g - N/A from Fort Worth on 4/18/2020

I sampled this one after seeing all the positive reviews and wow it did not work on me. I couldn't get past the instant headache from the harsh, almost burnt plastic smell of it to pick up any of the notes listed in the description. I scrubbed it off.

By Sophie - Editor from Washington DC on 12/26/2019

Oh my god (said in a slow dead-pan way.) I want to eat my wrist. Or the inside of my nose. I'm in heaven. It must be the heliotrope.. dead...

By kris - teacher from Seoul on 12/5/2019

I’ve never smelled anything like this before, it’s kind of addictive. Definitely made for someone who’s mysterious. Love love love!!

By Linda - Investor from Miami on 2/7/2019

This is a dupe for Cacharel's Lou Lou from the 80's, only weaker. That perfume was so strong and so unique that everyone in the building knew you were there. This was typical of many 80's perfumes. About this particular perfume, I can't say I like it or don't like it since I think it is basically a knock-off. If You just want a lighter, less puissant version of Lou Lou, then this is for you.

By Jane - artist from RIVERSIDE on 2/6/2019

I often ask my kids which smell they like the best when I sample...they are so incredibly honest. And I’m sure you all know how hard it can be to decide. I got another sample of this today. I loved the last one and was/have been pondering a full bottle. It’s a little sweeter than my usual. So I ask my youngest—my 7 years old son. And he smelled this one second. After he smelled it, he not only exclaimed a huge “Yes! Yes! That one!” But he said he doesn’t need to smell any more. Ever. Just make sure to get this one and I need not try any more :)

By Jenny - Full time working Mom from Palm Beach County, FL on 1/24/2019

An intoxicating cocktail of rubber, linen, powder, pimento + green pepper - very intriguing!

By DawnJoyK - Stud from NF-LI on 1/6/2019

I wanted to love this scent. It starts off beautiful but something horrible happened. It went from lovely to cloying and mildly nauseating. I get a wallop of tobacco from this and I was surprised to see that there is no tobacco note. I also pick up a huge amount of honey. Interestingly, the scent reminds me of an old Faberge cologne that my mother used to wear in the 60s. I loved it then but now it just makes me slightly queasy. I would probably like it on someone else.

By Cindee - Cat Herder from Deep South on 7/4/2018

it is nice...a little powdery when dry...but subtle. really grows on you! def worth the $4 sample!!!

By d212 - costumer from los angeles on 4/27/2018

opening, I get a blast of play-doh and hand cream. Dry down is definitely baby powder. This is not a complaint though.

By Chris Jaime - Photographer from Brooklyn, NY on 4/6/2018

Seductive. Pulled in by the perverse element, through a cloud of soft pink powdery heliotrope. My wife loved it, though she wouldn't wear it outside of a date night. It's not the sort of thing one would want one's partner wearing around strange men.... I think I loved it even more than my wife did.

By Ben - Boring Professional from D.C. on 3/17/2018

This is definitely in my top five gourmands! I've only tried a sample, but it will be my next purchase. The honey and lychee are definitely the main notes in the opening and they last for a good hour on application. The mixture of heliotrope, vanilla, light amber, sweet powdery musk, with a hint of rose all appear in the dry-down. This scent lasts for hours on my skin. It's definitely powdery in the dry-down, but I love it! A close to the skin scent (not great projection), but the sillage is very good for such a sweet, powdery perfume.

By Stephanie - Admin from Toronto on 2/27/2018

What we do in Paris is baby powder, I'm afraid. I didn't get much more than that. But if you're looking for baby powder, this one's for you!

By xtine - accounting from Atlanta on 2/9/2018

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A Lab on Fire (WWDIS)

Eau de Parfum

What We Do In Paris Is Secret

Eau de Parfum

by A Lab on Fire (WWDIS)

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