Luckyscent Videos: Floris London - JF Eau de Toilette

A bunch of years ago I was having drinks with some friends at a hotel bar in London. It's one of those hotels that is very traditional, very luxurious. It's actually synonymous with luxurious old school hotel. And I went to the washroom and of course as you would expect everything's perfect. They had perfectly folded hand towels on the basin and there was an attendant so if you're the kind of guy who wears a suit, generally not, you know you would get brushed off before you enter the public again.

I remember going back into the bar and I smelled my hands and I thought my hands smell so good. I mean really good. So I had to find out what is the smell? It's amazing. It turned out to be from Floris. Floris is an old school British perfumery. It dates back to the 1700s. I think they have a royal warrant and the fragrance was JF. So I went over to the boutique on German Street, the Floris Boutique and I got myself a bottle of JF and I got the soaps as well.

Now I'm gushing obviously and if you go and find this fragrance having not smelled it before, you might smell it and think yeah okay it's good but why is he going so crazy about it? It smells like so many other things and I'm not going to argue with that. It does. It smells like a lot of fragrances from the 90s and it's because there was an aroma chemical. There is an aroma chemical still used called dihydro-mersinol and on its own it smells clean and sporty and fresh, a little bit fruity and it's basically in everything from the 90s. Every popular men's fragrance. In fact I want to say that the 90s was the dihydro-mersinol decade.

This does resemble some of those blockbuster hits of the 90s but I don't wear any of those popular blockbuster fragrances. I wear JF and the reason why is because it's just