Power Self

Fragrance is more than a fashion accessory--it's an experience, an identity, a force of nature. With Power Self, Initio takes that mandate to a higher plane, introducing a unisex musky floral consciously designed and scientifically formulated with ingredients known to have positive aromatherapeutic influence on self-confidence and emotional strength. In other words, Power Self is a real-life vitality potion to reveal the inner power within us all.

As true inner power can manifest itself in multiple human qualities, so too does Power Self deliver a range of impressive materials that showcase three aspects of true strength. Unlike a more traditionally composed fragrance, they weave together throughout the lifespan of the scent to provide a reinforced, harmonious vitality. Sensual power comes by way of the velvety white floral bouquet featuring a rare white rose flanked by osmanthus and magnolia, while energy and intensity are represented with crackling black pepper and modern, airy ambrox. Finally, spiritual and emotional power--the endless potential within us all--comes by way of a dynamic and luminous musk accord and the smooth elegance of sandalwood. Simultaneously soft and invigorating, Power Self truly does create a unique alchemy of self-actualizing, confidence-boosting, all-day aura that turns your fragrance into an everyday-perfect secret weapon for success.