Les Indemodables in Fragrances
Artisanal, transparent, authentic, luxury, exclusive. These aren’t just buzzwords to the founders of French brand Les Indémodables—which means “timeless classics that never go out of style”— but rather inform every aspect of their stunning perfumes.
Launched in 2016, Les Indémodables is headed by wife and husband duo Valérie and Rémi Pulvérail, who have decades of experience in the perfume industry. As a retailer specializing in beauty, Valérie wanted to create rare and beautiful perfumes akin to an olfactive wardrobe for her retail clients that was classic, timeless yet unconventional: Les Indémodables. And Remi, after 20 years as an ingredients sourcer for Givaudan, started his own lab, L’Atelier Français des Matières (The French Workshop of Materials), the site for the production and manufacture of their perfumes and other niche perfumes.
Their model is a throwback to the quality of past perfume production. Rémi globally sources ingredients from producers whose crops are exclusive to them. Les Indemodables uses in-house extraction techniques, creating a unique palette of rare natural extracts. And speaking of transparency and authenticity, not to mention luxury— each bottle lists the percentage of expensive naturals used in each formula. The result? This attention to detail is evident at first sniff: familiar notes—rose, orris, mimosa, ambergris—that smell uncanny, kaleidoscopically rich, and heart-breakingly beautiful.
Launched in 2016, Les Indémodables is headed by wife and husband duo Valérie and Rémi Pulvérail, who have decades of experience in the perfume industry. As a retailer specializing in beauty, Valérie wanted to create rare and beautiful perfumes akin to an olfactive wardrobe for her retail clients that was classic, timeless yet unconventional: Les Indémodables. And Remi, after 20 years as an ingredients sourcer for Givaudan, started his own lab, L’Atelier Français des Matières (The French Workshop of Materials), the site for the production and manufacture of their perfumes and other niche perfumes.
Their model is a throwback to the quality of past perfume production. Rémi globally sources ingredients from producers whose crops are exclusive to them. Les Indemodables uses in-house extraction techniques, creating a unique palette of rare natural extracts. And speaking of transparency and authenticity, not to mention luxury— each bottle lists the percentage of expensive naturals used in each formula. The result? This attention to detail is evident at first sniff: familiar notes—rose, orris, mimosa, ambergris—that smell uncanny, kaleidoscopically rich, and heart-breakingly beautiful.