Di Ser in Men's

Established in 1999, Di Ser is the all-natural perfume line of a Japanese research facility in Sapporo, on Hokkaido, a rugged island off the coast of Japan known for its hot springs and volcanoes. Di Ser applies the concept of Slow Food to perfume; the scents are all natural, mixed slowly, using only botanical materials native to Japan, or used in the traditional ceremonies of Japan since the early 6th century BC. The raw materials used in the line are largely unfamiliar to Westerners, but share similarities with natural perfumery and aromatherapy in that they are light (but substantial), herbal-woody, and sometimes medicinal in feel. Di Ser perfumes perfectly embody the particularly Japanese aesthetic of delicacy, transparency, and purity.