Ego Facto
It happened while he was singing in the choir of the Orchestre National de Paris. Carmen was signing her famous habanera when Pierre Aulas had an epiphany: he would launch his own perfume line. Not as a nose, which he’s not, but as the conductor of some of the best perfumers in the world.
Of course, it helped that Aulas was no newcomer to the business: he is an olfactory consultant for major brands such as Thierry Mugler. He knew what he wanted, he knew who to call, and the result was a brand placed under the sign of the peacock: Ego Facto, “a tribute to self-affirmation”. Seven quirky, playfully provocative fragrances, each with an unexpected twist, authored by Anne Flipo, Alberto Morillas, Jean and Aurélien Guichard, Dominique Ropion, and the late Laurent Bruyère. |
