Boadicea the Victorious
No perfumer could have dreamed of a more prestigious celebrity endorsement than Michelle Obama’s: during her visit to London, the First Lady bought three scents from the Boadicea the Victorious counter at Harrod’s.
But Michael Boadi never sought celebrity endorsement, though he could’ve called on any number of the rich and famous to spread the word about the line of luxury fragrances he spent eight years conceiving. For the past fifteen years, he’s been coiffing the likes of Madonna, Kate Moss, Jennifer Lopez, Giselle Bündchen and Björk for shoots with the world’s leading fashion photographers – Peter Beard, Nick Knight, Mario Testino…
Michael Boadi dreamt up his brand as a tribute to an idealized woman he describes as “strong, a little wild, extravagant and flamboyant”. In the 1st century, Boadicea, Queen of the Iceni, led a spectacular but ultimately doomed British revolt against the Roman occupant, and some of the mythical warrioress’s fierceness seems to have seeped into the blends lodged in stylish pewter and silver bottles Boadi describes as “Year 3000 Celtic”.
Like its namesake, Boadicea the Victorious is flamboyant, uncompromising and tough enough to measure up to men – most scents can be worn by both sexes, and all are bursting with rich, natural essences.
Wear Michael Boadi’s intensely distinctive blends if you dare. And enjoy the fragrant spoils of victory.
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